|
At present, I am connected with Attila Incorporated (probably you never heard of it), a small company
engage in meat retailing business and operating in several supermarkets within Metro Manila. I work as an outlet
manager whose main function is to see whether its outlet operation is doing good or not. I've been with the
company for 7 years and still counting. 7 years is my longest years of stay in a company since I started working
way back 1997.
My Company:
Our company, Attila Incorporated with Tenderbites as our brand name,
is currently a meat concessionaire in four (4) supermarkets namely: Unimart Supermarket (Greenhills, San Juan), Cash and Carry
(Filmore, Makati City), Makati Supermart Alabang (Alabang Town Center), and Gaisano Supermarket (Market Market, Fort Bonifacio).
We retail fresh-chilled-aged beef from Del Monte, Philippines, fresh-chilled
pork, imported Lamb, USDA steaks, and Wagyu Beef.
We offer our SUKI a wide variety of meat
cuts from regular or primal cuts to specialty cuts such as Sampkyupsal, Crown Roast (beef and pork), Frenched Chops, to processed
meats such as Fresh Corned Beef, B/I Corned Hocks and a lot more depending on the need of our SUKI to
fit the dishes to be cooked. Due to our commitment to offer only good and consistent quality meats to our SUKI,
we were able to convince DMPI to give us the best cattle from their feedlot, which they import from Australia and fattened
in Bukidnon.
In 1995, Attila Incorporated became the only authorized distributor of DMPI for fresh-chilled-aged beef . The
only meat retailer who was able to carry the DMPI branding on the counter but when the Lorenzo family bought the franchise
of DMPI in 1998, branding was recalled from Attila. The owners of the company made a study of the sales impact of
losing the DMPI branding. They concluded that because of the consistent quality, if not better, due to improved handling
of fresh chilled meats and superior service that they maintain, sales was not really affected. Suki loyalty to Tenderbites
has grown.
Starting with a small stall and three employees in the wet market at BF Homes, Paranaque in 1990, the company has grown
to operating 13 outlets. They implemented the “No product - no receipt” return/exchange policy as a guarantee
of their sincerity to sell only the best to their Suki. In 2001, the Board decided to close ten (10) SM supermarket
outlets due to pricing issues being imposed on us by SM management when they started the Modcon system in 1998.
Now, Attila Incorporated still operates in the supermarket because
of its commitment to service and quality.
|
| feedlot in Bukidnon.... |
|
